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SMALLEST VIABLE MARKET – GO SMALL OR GO HOME

Smallest Viable Market - Seth Godin

The smallest viable market is the focus that, ironically and delightfully, leads to your growth. Seth Godin How do you start a business, launch a product, or provide a service today, when you literally can see thousands of competitors.  You…

WHY SHOULD YOU NEVER SPLIT THE DIFFERENCE?

Never Split the Difference Cover

We don’t compromise because it’s right; we compromise because it is easy and because it saves face. We compromise in order to say that at least we got half the pie. Distilled to its essence, we compromise to be safe.…

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