Skip to contentUnderstanding Chesterton’s Fence: Don’t Change What You Don’t Understand
In 1985, McDonald’s decided to make a bold move – they introduced a new burger (🍔) in brand new packaging. They believed the new…
Second-Order Thinking: The Importance of Considering Ripple Effects
In 1960, a small hygiene campaign started by the Chinese government ended up contributing to the Great Chinese Famine that killed millions of people.…
Diderot Effect: How IKEA Encourages You to Buy More
Have you ever walked into IKEA planning to buy just one item and walked out with a cart full? Welcome to the world of…
The Regret Minimization Framework: Jeff Bezos’ Key to Life-Changing Decisions
Ever found yourself at a crossroads, heart pounding, as you ponder over a decision that could redefine your life? Picture this: a young Jeff…
STRONG OPINIONS, LOOSELY HELD – A FRAMEWORK TO MAKE DECISIONS
You should take the approach that you’re wrong. Your goal is to be less wrong. Elon Musk This quote perfectly sums up the concept…
WHY SHOULD YOU NEVER SPLIT THE DIFFERENCE?
We don’t compromise because it’s right; we compromise because it is easy and because it saves face. We compromise in order to say that…
